Title : Huggies features black father and baby on new box
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Huggies features black father and baby on new box
'Look how far we've come!' Huggies is praised for featuring a photo of a black father and baby on new diaper boxes - as even people with no kids vow to buy the product just to 'show support'
- Huggies debuted its new Special Deliveries line this month
- One version of the box art features a black father and baby girl
- Other campaign images show both black and white parents with babies
- Customers on social media are thrilled with the brand for the move
Huggies is being lauded on social media for featuring a black father and baby on the packaging for its new line of diapers.
This month, the diaper giant launched Special Deliveries, a line of diapers made with plant-based materials — but while some parents are buzzing about the product itself, others are more excited about the box it comes in.
In particular, Joe Flowers, Jr., a dad from Oak Forest, Illinois, was thrilled to see a black dad just like him pictured on one of the boxes, calling the inclusive move a 'first in history.'
Parental bliss: Some boxes of Huggies' new Special Delivery brand feature an image of black father and baby
Way to go! A Facebook user called out the novelty of the move, applauding the brand for representing black fathers
'Huggies done went and put a black father on the package of their diapers,' Joe wrote, posting a picture of a box of diapers on Facebook.
'This is a first in history[,] look how far we’ve come. I’m about to buy these for no reason whatsoever,' he added.
DailyMail.com has reached out to Huggies to confirm whether this is, in fact, the first time a black father has been featured on a Huggies box — but if it is, the brand is really committing to the move.
While model Orlondo Thompson poses with a little girl named Soraya Lattimore on one box, another photo from the Special Delivery campaign shows a different black father with a baby on his chest.
Inclusivity: There's actually at least one other black father featured in the new campaign
Eco-friendly: The new line of diapers is made with plant-based materials
Bonding: The campaign includes several black-and-white images of parents and children
Sweet moments: Another image shows a mother playing with her baby on the kitchen floor
Colors: The packaging features parents of different races posting with babies
Other campaign images and packaging art show mothers and babies of different races smiling and bonding.
Facebook commenters are quite pleased with the move.
'My babies are all out of diapers they are big kids now but I’m going to buy this box just because it’s beautiful,' wrote one mother.
'I don’t even have kids and ima lowkey buy a package just to support!' added another commenter.
'Yesssss. This is amazing!!!! If u "buy for no reason at all" you could always donate to your local diaper drive, I know salvation army offers diapers to lower income families,' said yet another.
Daddy: Model Orlondo Thompson plays the dad in the now-viral diaper packaging
'Of all my print and commercial work, this by far is the dopest,' he wrote on Instagram, referring to the new campaign
Cutie: The little girl in the ad is Soraya Lattimore (pictured), who was excited to see her new campaign
Growing up: It's been some time since the images were shot, and she has grown up a bit
Woohoo! Soraya smiles as she holds a Huggies box with her picture on it
Even Orlondo, the model on the box, was excited about the meaningful image.
'Of all my print and commercial work, this by far is the dopest,' he wrote on Instagram.
Meanwhile, Soraya's mom posted a video on the little girl's Instagram account, showing her excitement over seeing the box on a shelf in a store.
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