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Title : New 15-minute treatment grows in popularity - so would you try it? 
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New 15-minute treatment grows in popularity - so would you try it? 

The rise of the 'liquid nose job': Why more women than ever are trying the 'walk-in-walk-out' procedure that transforms their face in 15 MINUTES

• Putting dermal filler into the nose is becoming sought after cosmetic treatment 
• 'Walk-in, walk-out' treatment is non-invasive with effects lasting up to 18 months
• Clinics in cities including Sydney, London and New York offer the service 
• Sydney's Dr Naomi McCullum charges $1,000 (£540, $700 USD) for the service

By Matilda Rudd For Daily Mail Australia

Published: 00:46 BST, 2 April 2019 | Updated: 08:09 BST, 2 April 2019

Women are foregoing nasal plastic surgery in favour of 15 minute 'liquid nose job' procedures that transform their face without any invasive incisions.  

The 'walk-in walk-out' procedure involves having dermal filler injected into the nose to give it a more aesthetically pleasing shape - and costs significantly less than the average rhinoplasty 

It is therefore of little surprise women around the world are plumping for the procedure at clinics in cities including Sydney, London and New York.   

Among those administering the service is Dr Naomi McCullum, founder of The Manse Clinic in Sydney, who said its ability to 'fix a flaw so quickly' is what is making it a 'very popular and common procedure' at her centre.

The $1,000 (£540, $700 USD) treatment is far cheaper than the average rhinoplasty, which costs an average of $6,500 (£3,500, $4,600 USD) 

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The 'walk-in walk-out' procedure involves having dermal filler injected into the nose to give it a more aesthetically pleasing shape - and there is no downtime (before and after pictured)

'It can be much more precise than a surgical rhinoplasty and is often used to improve defects after surgical rhinoplasty,' she told FEMAIL.

While it's well liked by men and women from all walks of life her business has seen many men and women with an 'Asian background' opting for the treatment.  

'In Australia we have a large Asian population and liquid nose jobs are extremely popular with that group. Asian patients love the look of a lifted bridge and tip,' she said.

But the before and after images shared on social media are also propelling patients from all backgrounds into clinics across the country.

'In Australia we have a large Asian population and liquid nose jobs are extremely popular with that group. Asian patients love the look of a lifted bridge and tip,' she said

'Cosmetic businesses promote themselves so heavily on social media and are all so desperate for followers,' Dr Naomi said.

'The public are obsessed with what celebrities are having done and love accounts that expose them and also cosmetic accounts that share the secrets to beauty.

'It's a different world to 10 years ago for the injectable industry because of social media.'

Each non-invasive treatment costs $1,000 (£540, $700 USD) and can last between nine and 18 months, but Dr Naomi warns that it's important to consider the dangers of the 15-minute procedure. 

'Please choose a clinic with doctors who are very experienced in the treatment, and who are very good at face design and are also experts in managing filler complications,' she said.

'Non-surgical rhinoplasty is a medical procedure. There are common risks like swelling and bruising which resolve quickly. The serious risks are extremely rare but also significant.  

Each non-invasive treatment costs $1,000 and can last between nine and 18 months, but Dr Naomi warns that it's important to consider the dangers

'Patients need to be informed of these risks and accept the risks before going forward,' Dr Naomi said

'Patients need to be informed of these risks and accept the risks before going forward. 

'The worst possible risk is blindness, so patients must take this procedure very seriously. Surgical rhinoplasty also has high risks. 

'There have been at least two deaths associated with surgical rhinoplasty in the last couple of years in Australia.'

One woman who had six years to consider her decision was Anna Yastrebov, who waited until she was 18 before having a liquid nose job. 

'Just after my 12th birthday I started being physically and verbally bullied at school,' Anna said.

'When it first started I was resilient and didn't pay much attention to it but as it went on for almost two years it started to really take a toll on me. 

One woman who had six years to consider her decision was Anna Yastrebov, who waited until she was 18 (pictured here on her birthday) before having a liquid nose job

'They made fun of my nose (something I had never had an issue with before) relentlessly. 

'It became really hard to have any sense of self-esteem when I was surrounded by people calling me a "witch" along with a plethora of other insults. 

'For the last six years I have been self conscious about this part of my body, despite considering myself quite a confident person. 

'As sad as it is, I was just 12 years old when I decided I hated my nose and wanted to change it.'

Anna's mother Dr Adina works at The Manse Clinic where her daughter had her procedure done, and warned her about the risks and potential complications.

'The pain of the procedure was essentially nil, it was no worse than a blood test (but obviously in the nose), a small prick as the needle went in and that was all,' Anna said

But with careful planning Anna felt she was ready for the 'life changing' treatment. 

'During the procedure I was extremely excited. I had waited six years to turn 18 and finally be allowed to fix this part of myself that had caused me so much emotional pain,' she said.

'The pain of the procedure was essentially nil, it was no worse than a blood test (but obviously in the nose), a small prick as the needle went in and that was all.

'In terms of pain to gain ratio it was definitely worth it. When I was finally able to look in the mirror I was almost in tears from happiness. 

'It has now been three days since the procedure and I am still in shock. I am now confident and happy when I walk down the street or when I have my picture taken.' 

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