Title : TV anchor rants about struggle to find car pajamas for little girls
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TV anchor rants about struggle to find car pajamas for little girls
'Only little boys can like cars?' TV anchor's rant about struggle to find her 'cute traffic' pajamas for her two-year-old daughter inspires the Gap to change its website
- Jamie Stelter took to Instagram this week to gripe that the blue pajama set she bought her toddler, Sunny, wasn't available in the girls' department at the Gap
- In her 'mom rant,' the 37-year-old traffic anchor for the local New York City news channel NY1 asked why the 'cute traffic PJs' were only in the boys' section
- Jamie said she was 'so over everything for girls being pink and unicorns'
- The Gap responded to Jamie's post to say its design team 'works to create PJs for both boys and girls to wear and love' while promising to update its website
- The San Francisco-based retailer has already made changes to its website and is now featuring all of its toddler sleepwear on both the boys' and girls' pages
A mother's rant about having to go to the boys' department to buy her 21-month-old daughter cute pajamas with cars on them has inspired the Gap to feature all of its toddler sleepwear styles on both the boys' and girls' pages on its website.
Jamie Stelter, the 37-year-old morning traffic anchor for the local New York City news channel NY1, took to Instagram this week to gripe about the fact that the blue traffic-themed pajama set she bought her toddler, Sunny, was only available in the boys' department at the Gap.
'MOM RANT,' she captioned an image of the pajamas. 'I just bought these super cute traffic PJs for Sunny from the little boys department of Gap but WHY WHY WHY are they not also in the girls department?! Cause they’re blue? Cause they have cars on them? Cause only little boys can like blue and cars?'
Fed up: Jamie Stelter, 37, took to Instagram to gripe that the blue pajama set she bought her toddler, Sunny, wasn't available in the girls' department at the Gap
Good question: In her 'mom rant,' the morning traffic anchor for the local New York City news channel NY1 asked why the 'cute traffic PJs' were only in the boys' section
Jamie, who is the wife of CNN host Brian Stelter, admitted she was fed up with the clothing styles that are targeted towards her two-year-old daughter just because she is a little girl.
'I am so over everything for girls being pink and unicorns and saying “I’m awesome” and everything for boys being fun prints in bold colors,' she wrote. '
'This is (sadly) not new and (sadly) not just the Gap but what are we telling girls — mine who is not even 2 years old yet — that this is what they should *and shouldn’t* wear?!
'Why are there even separate boys and girls departments at this young age?!' she asked. 'Please tell me I’m not alone in my mom rage.'
Jamie received hundreds of comments from other parents who agreed that it is a constant struggle to find their children clothes that don't play into gender stereotypes.
Looking for change: Jamie, pictured with her 21-month-old daughter, Sunny, said she was 'so over everything for girls being pink and unicorns'
Matching: Jamie argued that retailers shouldn't be telling toddlers what they should and shouldn't be wearing
Some of the moms went as far as sharing their favorite stores, including Instagram's fashion director Eva Chen, who told Jamie to check out the science-inspired leggings by Smarty Girl Brand.
Jamie never tagged the Gap in the post because she wasn't trying to call the retailer out, but she ended up receiving a response from the brand anyway.
'They weren’t just like, "Sorry, we will send you some free pajamas,"' Jamie told Today. 'They said, "We want to work on this." I thought that was so thoughtful.'
The mom returned to Instagram to share a screengrab of the Gap's message to her, writing: 'IMPORTANT UPDATE: @gap heard me! And all of your comments too!
'I told them I really appreciate their thoughtful reply and look forward to real change — not just at their store — but industry-wide!'
Feeling heard: Jamie never tagged the Gap in the post because she wasn't trying to call the retailer out, but she ended up receiving a response from the brand anyway
Inspiring: The Gap has already made changes to its website with a large assortment of sleepwear now being featured on both the boys' and girls' pages
Eclectic style: The mom recently shared this photo of Sunny donning a Grateful Dead T-shirt and pink pajama pants
In the message, the Gap apologized for Jamie's 'frustrating experience' and offered to make it right.
'We hear you,' someone from the company wrote. 'Our design team in NYC works to create PJs for both boys and girls to wear and love, and we agree our online shopping experience better reflect this design intent.
'We are working to update ASAP.'
The San Francisco-based retailer has already made changes to its website and is now featuring all of its toddler sleepwear on both the boys' and girls' pages.
'Our design team in New York City creates PJs for both boys and girls to wear and love, mix and match,' a spokesperson for the brand told Today.
Difference: Jamie pointed out that boys' pajamas always have 'fun prints in bold colors.' Sunny is pictured watching her mom on TV
Ongoing issue: Jamie said she has been 'flooded' with emails from other parents who agreed with her, saying: 'Clearly I’m not the only person who wants to see a change'
'We are working with our merchants on improving the online shopping experience to better reflect our design intent.'
Jamie told Today that she doesn't think there need to be separate sections for girls and boys at such a young age because 'all toddlers have the same round bodies.'
She admitted that she had no idea that her Instagram post would cause such a stir, leaving her 'flooded' with emails from other parents.
'One woman said her son has been bullied for wearing pink. Another told me that her daughter likes the boys’ stuff better, but doesn’t feel comfortable shopping in the boys’ department,' she recounted.
'My post really touched a nerve. Clearly I’m not the only person who wants to see a change.'
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