Title : Photographer takes on artist family behind OxyContin
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Photographer takes on artist family behind OxyContin
- Photographer Nan Goldin is petitioning against the Sackler family, who own OxyContin-maker Purdue Pharmaceuticals
- Goldin is famous in part for documenting addiction, including her own
- The Sacklers are also deep-pocketed patrons of the arts, with a wing at the Met, a wing at the Louvre and a wing at the V&A
- Goldin's petition urges artists, galleries and art institutions to refuse donations from the family in a protest against their opioid profits
- The younger art-involved Sackler family members said they support Goldin and distanced themselves from their now-deceased relatives who founded Purdue
Renowned photographer Nan Goldin, herself a recovering opioid addict, is waging a campaign to hold the family behind painkiller brand OxyContin accountable for its role in the epidemic.
The drug is made by one of several companies owned by the Sacklers, who are among the richest families in the US.
The family's drug company, Purdue Pharma, has made tens of billions on opioid sales, and the Sacklers have spent some of that money supporting the arts.
Now, Goldin, 64, is circulating a petition, already signed by more than 6,000 people, demanding artists boycott the Sackler's money and that Purdue Pharma take responsibility for helping to fuel opioid addiction in America.
Celebrated American photographer Nan Goldin survived an opioid addiction and is now spearheading a campaign to hold OxyContin maker Purdue Pharma to account
'I survived the opioid crisis. I narrowly escaped,' she says in a statement accompanying her petition on change.org.
After getting treatment, Goldin began researching the opioid epidemic and the mounting deaths.
'I learned that the Sackler family, whose name I knew from museums and galleries, were responsible for the epidemic,' she said.
The Sackler family name can be found branded onto countless art institutions, including several particularly prominent ones, such as:
- Dia Arts Foundation (New York)
- The Guggenheim (New York)
- The American Museum of Natural History (New York)
- A wing at the Louvre (Paris)
- A wing at the Metroplitan Museum (New York)
- A wing at the V&A (London)
- Serpentine Sackler Gallery (London)
- Sackler Museum at Harvard (Boston)
- Sackler Gallery (Washington, DC)
- Sackler Institute at Oxford University (London)
Purdue Pharma's cash cow, the opioid painkiller OxyContin (left) was developed under the leadership of former company chairman Richard Sackler (right)
The Sacklers are descended from three brothers, Arthur, Mortimer and Raymond Sackler, who all three became doctors, entrepreneurs and philanthropists.
The oldest, Arthur paved the way for the trio, starting a medical research lab, buying up pharmaceutical companies and their patents and becoming an expert at marketing and advertising drugs.
But it was only after Arthur's death in 1987 that his brothers, who had been his business partners, took the name of one of those smaller companies, and formed the Purdue Pharma we know today, in 1991.
The already immense drug company reached new heights when a research team under Raymond's son, Richard, developed an extended release form of OxyContin, which, many have argued, has qualities including being crushable that make it a particularly easy drug to abuse.
Arguably more importantly, he had inherited his uncle's dangerous knack for marketing. OxyContin became a $1.6 billion drug by 2003.
The drug's blockbuster success has raised suspicions, leading to numerous multi-million dollar lawsuits, settlements and fines for misleading branding and accusations, like Goldin's, that the drug is fueling the opioid epidemic.
Raymond Sackler (left) and his wife, Beverly, made sizable donations to a number of educational institutions, including the University of California, Berkeley
Mortimer Sackler (right) was the more flamboyant of the two Purdue Pharma founders, living abroad in Germany and attending lavish parties with his wife, Theresa
Goldin has formed an advocacy group, Prescription Addiction Intervention Now, or PAIN, to pressure the Sackler family and Purdue Pharma to finance treatment and prevention programs, and to re-educate doctors on the dangers of over-prescription of opioids.
Her petition, which circulates on Twitter under the hashtag #ShameOnSackler, calls on museums and universities who benefit from Sackler money - including the Metropolitan Museum, the Guggenheim and Harvard - 'to refuse future donations from the Sacklers.'
Purdue Pharma, which already faces a string of lawsuits, says in an open letter on its website that it is acting to bring the epidemic under control.
'Our industry and our company have and will continue to take meaningful action to reduce opioid abuse,' it said, adding that it was supporting initiatives to educate doctors and develop non-opioid painkillers.
Elizabeth Sackler, a daughter of one of the company's founders, told Hyperallergic that Purdue Pharma's role in the opioid crisis was 'morally abhorrent to me' in a statement.
Elizabeth has long distanced herself from Purdue publicly.
Her father, Arthur, co-owned the smaller, older Purdue Pharma that he and his brothers purchased in 1952, but died before the other two Sackler doctors incorporated Purdue as we know it, in 1991.
Goldin, who lives between New York and Paris, became known in the 1970s with photographs that pushed the boundaries of intimacy and spontaneity, breaking numerous taboos on sexuality. Her work has been exhibited in top museums, including MoMA.
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