Title : How Meghan Markle's 'effortless' style is taking the fashion world by storm
link : How Meghan Markle's 'effortless' style is taking the fashion world by storm
How Meghan Markle's 'effortless' style is taking the fashion world by storm
The American bride-to-be of Prince Harry, who describes her personal style as "California girl" and "effortless," has already become a global trendsetter, with bold sartorial statements that many say break from the traditional fashion choices of British royals.
The white coat by the Toronto-based brand "Line the Label" that Meghan Markle, 36, wore when she officially announced her engagement to Harry, 33, at Kensington Palace on Monday quickly sold out online that same day.
This September, the $185 dress by the Vancouver-based brand Aritzia that Markle wore when she attended the Invictus Games also sold out online shortly after photos of her at the event emerged.
Some fashion writers have dubbed Markle's influence on trends the "Meghan Effect," similar to what has been called the "Kate Middleton Effect," in which consumers quickly snap up whatever the Duchess of Cambridge has been spotted wearing.
While both women have wielded immense power over retail trends, many have observed how the American actress' modern fashion choices contrast with Princess Kate's more conservative wardrobe.
Markle's choice to bare her legs during her engagement announcement on Monday made headlines because of how it broke with the unspoken dress code kept by many British royals -- including Queen Elizabeth and Princess Kate -- to always wear tights or pantyhose while in public.
Markle described her personal sense of style as "California-girl" and "relaxed" in an interview during New York City Fashion Week in 2015 with stylist Joe Zee on Yahoo.
"I like to look polished and put together, but for me there's always going to be that effortless quality just coming from L.A.," Markle said.
"I think the most important thing you can do is tailoring," Markle added. "You think it's not going to make a big impact but if it fits you to a T, you look a million times better."
Last month, Markle's casual sense of style was on full display when she donned ripped denim and a loose button-down blouse while at the Invictus Games with Harry.
While she now settles into her role as a trendsetter, Markle is no stranger to the fashion industry. In October 2016, Markle unveiled her own fashion line for the Canadian retailer Reitmans.
She shared a photo of herself modeling part of her collection on Instagram, including a faux-leather pencil skirt and a black turtleneck. In another photo for the brand, which features items in muted earth tones and mixes knit fabrics with silks and faux leather, Markle wore a pair of skin-tight pants.
ABC News' Carolyn Durand contributed to this report.
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