Title : British Airways rolls out huge premium economy changes as part of a £6.5BILLION investment plan
link : British Airways rolls out huge premium economy changes as part of a £6.5BILLION investment plan
British Airways rolls out huge premium economy changes as part of a £6.5BILLION investment plan
British Airways rolls out huge premium economy changes as part of a £6.5BILLION investment plan, including new menus, amenity kits, quilts and pillows
- New menus for world traveller plus will roll out from February 1
- These menus will be totally unique to premium economy for the first time
- From spring BA will introduce new quilts, pillows and amenity kits
Life in the British Airways premium economy cabin is about to get even better – because the airline is rolling out 'exciting new improvements' to it.
The changes in the cabin, which BA calls 'world traveller plus', are part of a £6.5billion investment plan.
Changes to the cabin, which will be introduced over the coming months, will include new furnishings, an enhanced service and an improved dining experience, the airline said.
A new menu is being rolled out for British Airways' premium economy cabin from February 1
Pictured is a mock up of one of the new main meals for premium economy
The first change passengers will notice will be the food – new menus will be available from February 1, with every course unique to premium economy. At the moment the starters and desserts for world traveller plus and world traveller are the same.
BA said that they will feature 'a third main meal option and a more substantial hot second meal later in the flight'.
At present the second meal is sometimes a pre-packed sandwich, depending on the time of the flight.
The upgrade will also see 'real' glass and china used for the second meal, and not just the main meal.
BA said: 'Launch menus will include braised British beef with roast new potatoes, onion soubise and bourguignon sauce, roasted guinea fowl with braised red cabbage, green beans, roast potato and mustard and chive jus and rigatoni pasta in a creamy garlic and herb sauce with leek, pumpkin and baby spinach.'
This image shows an example of the new second hot meal for premium economy
New amenity kits, quilts and pillows will appear from spring.
Last year British Airways unveiled a new world traveller plus seat at Gatwick. The seat features a 50 per cent larger entertainment screen, as well as a six-way adjustable leg, foot and headrest to suit customers of all heights. The seat will feature on the airline's A350 aircraft, when it arrives later this year.
Carolina Martinoli, British Airways' Director of Brand and Customer Experience, said: 'This latest tranche of our £6.5bn investment is set to improve world traveller plus and customers will see a real change to the cabin.
'In February the new menus will launch, followed in the spring by the introduction of new amenity kits, quilts and pillows for added comfort and a touch of luxury.'
The world traveller plus menu has been redesigned, too (pictured)
Last year British Airways unveiled a new world traveller plus seat (pictured) at Gatwick
However, according to one travel expert, BA's premium economy offering, even with these changes, still lags behind Virgin Atlantic's.
Commenting on the new BA premium economy offering Rob Burgess, from the headforpoints frequent flyer website, said: 'It is good to see British Airways continuing to make service improvements in what is meant to be, by square foot, its most profitable cabin.
'BA's premium economy offering will still be lagging in other areas, however. Virgin Atlantic offers dedicated check-in desks, fast track security, free seat selection and priority baggage handling to its premium passengers - BA doesn't offer any of this.
'Norwegian's premium cabin offers a noticeably bigger seat than both BA and Virgin, although the removal of lounge access for premium passengers from last month has removed one of their USPs.'
London-based travel expert Gilbert Ott, who runs the God Save The Points tips blog, said: 'Premium Economy is the cabin to watch from all airlines in 2019 as airlines bridge the gap between increasingly tight economy and expensive business class. It's nice to see British Airways adding soft touches that bring them closer to the best out there.
'Singapore, JAL, ANA and Cathay Pacific tend to dominate the premium economy accolades, but this move is a step in the right direction toward bringing BA into the conversation. At the right price, it's a gem. And as long as you can continue to upgrade any BA premium economy fare to business class using points, I'm a fan.'
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